Creative techniques to strategically attract audiences.

Posts Tagged ‘Twitter’

Sometimes you will fail… here’s how to fail correctly.

Posted by Alex Rodríguez

The other day, I was remembering this post, in which the author complains that nobody out there is explaining n00bs how to use Twitter. The short version of the whole story is that there’s this someone who gathered a crazy number of followers through his/her name recognition, and not exactly his/her activity on Twitter. Now that person is not sure how to get into using the tool and begin capitalizing their amazing number of followers for business use. Read the above-linked post for the full profanity-laden lowdown on the author’s cries.

First of all, let’s clear up the big issue brought up: supposedly there are no people online explaining how to use Twitter, which is total garbage. Tutorials a-plenty on the web on how to use Twitter.CommonCraft has put out some excellent videos that serve as a Twitter 101, including this one on the basics,  and this other one on Twitter Search.  Mashable has a whole section of their site dedicated to learning how to use it. All these options are free, but if you want to shell out some cash just to feel better about yourself, has an excellent walkthrough (I think it costs around $30). Other than these, there are a bunch of excellent blogs out there that constantly give out updated insights.



How to win friends and influence followers

Posted by Alex Rodríguez

Originally published in 1937, Dale Carnegie‘s How to Win Friends and Influence People has been a textbook for social relations for decades. A thought I had while re-reading it a few weeks ago was that his pointers can very much be applied to us who manage and utilizeonline social networks. The following mega-post features all the book’s tips, along with how they could be applied to the online space.



Why you shouldn’t thank people for reading your stuff (as shocking as that sounds)

Posted by Alex Rodríguez

Often times, I see people thanking others for following them on Twitter, a bad habit carried over from older types of media, in which the one being observed thanks the audience for observing.

Thanks for watching!

Thanks for listening!

Thanks for following me!

However, when you come to think of it, people don’t follow you to do you a favor. They do it entirely for selfish purposes. They follow you because you give them information, because you entertainthem, because you answer questions for them (or that are at least relevant to them), because you give them something they want… Because you give them value.