Strategy
Money Talks — Are You Listening?
One thing I love about entrepreneurship is that money tells hard truths — although you have to be willing to listen to them.
Money tells you whether what you offer has market appeal or not.
It tells you whether your expenses are out of whack or in balance.
It tells you when it’s time to shake up those accounts payable.
It tells you when it’s a good time to re-invest into the business.
It tells you when to get serious about closing a deal or walking away.
The thing is, if we just blame external circumstances — like the economy, politics, nobody likes me, etc. — then those important messages are left as whispers into the wind.
Alex Rodríguez develops high-end digital marketing campaigns that transform brands and attract business. He is the author of Digital BACON. His clientele has run the gamut from top-level advertising agencies and Fortune500 corporations, through national broadcast networks, to award-winning production firms. He heads up the team at YMMY Marketing. Connect with Alex via LinkedIn or Twitter