How To Establish Yourself As An Authority
by Alex Rodríguez 0 8:25 pm
Quick: Think of one or two people in your industry whom you consider to be an oracle of wisdom? The type of person you would love to do business with.
Why did their name come to mind? Chances are that this person has reached that position through their experience and success. And what do those two factors automatically give them? Credibility. When they speak, we listen.
If you want to position yourself as a leader, you have to pay attention to things you do as well as the things you don’t do.
Provide quality content
Whether it’s through weekly blog posts, podcasts, a very active and engaging social media account, YouTube videos, or even better, writing a book, you will be letting people know that you are an expert in your field.
Consistency will keep you relevant. Answering questions and providing information that’s truly useful will keep people coming for more. Don’t just write nor record fluff pieces for the sake of putting something out there. Clients are smarter than that. Produce quality content that really demonstrates why people should listen to what you have to say.
Keep your focus on your goal
Don’t get distracted by pettiness. Facebook arguments are entertaining for a few minutes, but someone’s impression of you may last a lifetime.
You’re online to work on your own personal brand. That’s your number one priority. Everything else is noise. This is a crucial point to remember, considering that what you post online will live on forever.
Keep up with the Joneses
With the Joneses in your industry, that is. Just because you’ve learned a lot throughout your career, doesn’t mean you get to rest in your laurels.
Set up Google Alerts, stay current with new developments both within your field and within technology. Be aware that every day brings new advancements, and new solutions along with them. Accept this as part of your professional development and adapt accordingly.
All of these items take a lot of time, mindfulness, and effort from your part. So make sure you like what you do. Invest your energy wisely and keep going up that proverbial ladder.
The view is much better from the top.
Alex Rodríguez develops high-end digital marketing campaigns that transform brands and attract business. He is the author of Digital BACON. His clientele has run the gamut from top-level advertising agencies and Fortune500 corporations, through national broadcast networks, to award-winning production firms. He heads up the team at YMMY Marketing. Connect with Alex via LinkedIn or Twitter