In my podcast The Digital Marketing Minute (link to subscribe), we just wrapped up a mega-series on digital tactics.
Many companies think about digital marketing only in terms of social media or websites, but they couldn’t be more mistaken. There is such a large array of available digital tactics to choose from, which can be combined into a cohesive and successful strategy, that ignoring these might cause them to miss out on valuable opportunities available today.
Here’s a list of 41 digital tactics, each with its own handy audio player so you can get a quick 60-second overview.
They’re organized in the following categories, based around what is your ultimate goal at a particular point of your campaign:
- Sales Tactics
- Audience-Building Tactics
- Awareness Tactics
- Engagement Tactics
- Loyalty Tactics
- Mobile Tactics
(You can click on those links above to go directly into a category you’re interested in right now.)
Feel free to thumb through a few that you might have not heard of, or just listen to all of them in order.
Digital Tactics: Sales
1- Sales Tactic: Upsell
In this tactic, you’ll discover which is one of the most important moments in your digital strategy, and how you can enhance it even further.
2- Sales Tactic: Downsell
Here I talk about the type of thinking that goes through our prospect’s mind, which may lead them to consider a Downsell.
3- Sales Tactic: Cross-Sell
Although they may often be confused, here I describe the main difference between an Upsell and a Cross-Sell.
4- Sales Tactic: Bundling
In this audio, I explain why some items are better off sold within a bundle, rather than being sold on their own.
5- Sales Tactic: Coupons
Here I show you the strategic thinking that may prompt you to consider implementing a coupon in your campaign.
6- Sales Tactic: Price Comparisons
This tactic not only helps you sell more, but also makes you appear as transparent and trustworthy.
7- Sales Tactic: Scarcity
This tactic helps reduce the chance of buyers saying that they’ll make the purchase later.
8- Sales Tactic: Free Trial
This tactic may help differentiate you in a wildly competitive environment.
Digital Tactics: Audience-Building
9- Audience-Building Tactic: PPC Ads
Here I show you the trick with PPC ads, which will help you save loads of money on your ad budget.
10- Audience-Building Tactic: CPM Ads
In this episode, I show you a few scenarios in which a CPM ad may be a perfect fit for your strategy.
In the second part on CPM Ads, I show you how CPM is fundamentally different from CPC ads.
11- Audience-Building Tactic: Display Ads
In this audio I talk about some advantages of Display ads over other types of advertising.
12- Audience-Building Tactic: Retargeting
Here I explain what “Retargeting” really refers to, at its most simplified definition.
13- Audience-Building Tactic: Retargeting
This episodes explains why Retargeting can be a powerful tool to build an audience.
[ Have you subscribed to our podcast, The Digital Marketing Minute, yet? You’ll get a new 60-second tip every weekday. Click here to subscribe (the link will open in a new tab).]
14- Audience-Building Tactic: Sponsored Content
Here you’ll learn the real definition of Sponsored Content, and how it’s different from standard content.
15- Audience-Building Tactic: Mobile Ads
Here I give you the answer on why a brand would want to target mobile users specifically.
16- Audience-Building Tactic: YouTube Ads
Here I show you the three types of ads you can run on YouTube, and when to consider using each one.
17- Audience-Building Tactic: Opt-In Pages
Here you’ll learn the four elements you need to think about before deploying your Opt-In page.
18- Audience-Building Tactics: SMS Campaigns
Here I show you what the acronym “SMS” means, and why this tactic still works, despite how old the technology is.
19- Audience-Building Tactics: App Notifications
Here I explain the two steps that need to occur before you send out push notifications.
20- Audience-Building Tactics: Affiliate Deals
Here you’ll discover the first step that needs to take place before you open up your affiliate program.
21- Audience-Building Tactics: Traffic Through Content
In this episode, you’ll find out why content marketing has existed long before digital marketing came into play, along with to examples to support this assertion.
22- Audience-Building Tactics: Email Marketing
Here you’ll find out why email is still one of the most direct channels of communication, and the three main questions you should consider when deploying an email marketing tactic.
Digital Tactics: Awareness
23- Awareness Tactics: #Hashtag Movements
Here’s how a Hashtag Movement can help support your Awareness objectives.
24- Awareness Tactics: On-Location Web Content
Here’s why limiting access to certain types of content — as strange as that may seem — may actually be the wisest thing to do in some instances.
25- Awareness Tactics: Influencer Outreach
Here you’ll find out how reaching out to online influencers could help amplify your brand message.
26- Awareness Tactics: Video Assets
This episode will show you how video has been gaining ground as the content media of choice for brands.
27- Awareness Tactics: Visual Assets
Here are a few different examples of visual assets you can use to give your awareness campaign super powers.
28- Awareness Tactics: CPV Ads
In this one, you’ll discover how CPV Ads are fundamentally different from other types of ads, like CPC, CPM, CPA, etc.
Digital Tactics: Engagement
29- Engagement Tactics: Online Forums
Here are some specific actions a brand can take to engage through Online Forums.
30- Engagement Tactics: Forum-Like Tools
Here I explain some of the features that this type of Tools offer to brand and their administrators.
31- Engagement Tactics: Commenting
Here is the goal you should chase after when having highly topical conversations around your brand topic.
32- Engagement Tactics: Games
Here are a few of the benefits of applying this tactic in your business.
[ Don’t forget to subscribe to our podcast, The Digital Marketing Minute, so you can always be up to date with the new tips we share. Click here to subscribe (the link will open in a new tab).]
33- Engagement Tactics: Helpful Tools
Here is one of the most attractive assets you can produce for your online presence.
34- Engagement Tactics: Live Video
Here are a few tips on how to put together a highly engaging and interesting live streaming presentation.
35- Engagement Tactics: Contests
Here I talk about one of the easiest ways to quickly excite an audience.
36- Loyalty Tactics: Rewards
Here I show you one of the easiest ways to make customers feel like they are getting way more than what they paid for.
37- Loyalty Tactics: Subscription Perks
This is why giving your customers the “VIP treatment” can be a way to keep them from going to your competitors.
38- Loyalty Tactics: Tiered Offer System
This tactic can both increase your revenue base, and also increase your average value per customer.
39- Mobile Tactics: Mobile Apps
Here I tell you the two main functions businesses seek to promote through their mobile apps, and what defines one of the best functions for mobile apps
40- Mobile Tactics: Geofencing
Here’s how to send targeted messages to potential buyers right when they’re around your location.
41- Mobile Tactics: Search Ads
Here I talk about one of the largest opportunities in digital right now.
And that’s it! Fourty-one digital tactics that you might have forgotten about, and that — hopefully — with this help, you’ll consider an idea or two for your next campaign.
Remember that all of these tactics are explained in my book, Digital BACON, along with some awesome examples of how you can link them together into a cohesive strategy.