Why It’s Essential To Have a Mobile-Friendly Website
Raise your hand if you’ve ever visited a website from your phone… only to find out that it’s not mobile-friendly. How fun was it to have to pinch, zoom, and constantly scroll sideways to be able to read a single sentence? Not fun at all! In fact, it’s quite frustrating.
It’s also one of the easiest ways to lose a potential client.
Failing to develop a mobile-friendly site for your business is not only unwise, it’s also probably making you lose sales. Here are some of the reasons why:
You might not show up for online searches
In addition to being uncomfortable to read, your business might not even come up in search results when potential clients perform online searches from their phones.
Taking into account that the majority of consumers perform online purchases from their mobile devices, this is a mistake you can’t afford to make.
It frustrates potential clients
Today, more than ever, people are used to instant gratification. When a person has the option of waiting to get home to check out a business from their home computer, or look for another alternative from their phone, chances are they’ll go with the latter option.
There’s no sense in upsetting potential clients right off the bat over something that has such a simple solution… Especially if your competition has mobile-friendly websites.
It’s fairly simple to have one
When you log into your Google account, you have access to a Mobile Usability Report. You can utilize their tools to figure out how long it takes for your page to load on different devices — whether mobile, tablet, or home computer. It will also tell you how to fix the portions that need improvement, such as optimizing pictures. It’s one of the best types of user insight you’ll invest time into.
Even people who prefer to use a computer’s bigger screen might need to take a quick glance at your website when they’re away from home. Make it easy for people to like you! A happy client is one who will refer you to their friends.
So there you have it! One of the most simple ways to improve your brand, from which you can reap many rewards, is to ensure people can see everything about your business clearly from the device that is inside their pocket right now.
Alex Rodríguez develops high-end digital marketing campaigns that transform brands and attract business. He is the author of Digital BACON. His clientele has run the gamut from top-level advertising agencies and Fortune500 corporations, through national broadcast networks, to award-winning production firms. He heads up the team at YMMY Marketing. Connect with Alex via LinkedIn or Twitter